TrueSport
WHO WE ARE
The TrueSport mission is simple and bold: to change the culture of youth sport by providing powerful educational tools to equip young athletes with the resources to build life skills and core values for success on and off the field.
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Sportsmanship
Winning the right way – with respect and gratitude for teammates, coaches, parents, and competitors.
CHARACTER BUILDING & LIFE SKILLS
Using the sport experience to develop positive whole-life attitudes and behaviors: perseverance, leadership, goal-setting, decision-making and more.
CLEAN & HEALTHY PERFORMANCE
Wellness-centric lifestyles that fuel athletic and personal success – in sport and in everyday life.
TRUESPORT
We’re powered by the experience and values of USADA (U.S. Anti-Doping Agency) – the country’s most trusted guardian of sport dedicated to preserving the integrity of competition at every level – and entrusted by the United States Congress to promote a positive youth sport experience through the provision of educational materials that reflect the TrueSport cornerstones.